Tourism can offer transformative possibilities and more and more people are looking for travel that promotes their well-being. Wellness travel trips are usually a broad mix of niches and encompass culinary travel, cultural travel, adventure travel, fitness travel and other specialties.
But what is the main reason people decide to go on such a holiday?
Wellness travel is purpose driven travel. The first thing that comes up is the desire to improve one’s self usually through guidance and counselling. Stress is the main factor that brings imbalance in to people’s lives. The main motivator for taking a wellness vacation is to leave everyday life behind and return home healthier, fitter and more balanced. There is also a wish for digital detox or the time without exposure to screens. And of course, who does not like going to beautiful places to recharge their batteries.